With ethical online neobanking services managed in one place, we will change how we look, think, talk, and feel about banking. We will take control of our finances with neobanking features like high-yield savings4, no-fee international money transfers3, and debit cards for kids.2 This allows us to take care of what matters— our loved ones, near or abroad.
The problem that Fair had was an image problem. They had all of the needed resources, to be a functonal bank.
This was Fair's original card. This had not been designed they had maintained the, generic manufacturers design suggestion.
The biggest issue here was that since Fair is a Neo bank it will not have any brick and mortar location. This makes it incredibly difficult for client to build trust. Trust needed to come with the product that the client does hold, which is the App and the card.
I began by aanalyzing the success of other Digital banks as well as the deisgn of many brick and morta traditional banks the issu. Here are some of the design suggestioons.
Material was the most important aspect of the card. A polished card, has weight, it feels like it is offical and has some system to back it up. That was really the ultimate goal.
These were the final two designs chosen, and they will be printed sometime early 2023
I had also suggested, and began preliminary designs for a mailer in which the card will be shipped in, again to have full control of the customer experience. The mailer project was dropped, but these were some of the concepts that came out of it.